2018 Reading List.

I made myself a goal of reading at least 100 books this year. Right up front, I’m going to admit I totally ripped this idea off Jon Acuff. You should go read his stuff. Seems like a good guy.  I’m pretty sure I read around this many books last year, I just didn’t make a point to write it down.

In order to count it towards my goal, here are my rules:

  • I have to experience the book in its entirely. Why do I say “experience” instead of “read?” Because I think listening to audiobooks should count too. On top of that, if I somehow manage to make my way through a book in braille and comprehend it, I’m counting it. It’s not likely to happen in 2018, but I’m taking the credit.
  • I get to decide what counts. eBooks? Of course! Kids books? Why not? (Because I say so). Audiobooks? Yep! (Refer to the previous rule). Comic books? …no, unless it’s a complete volume. Pamphlets? Maybe… how revolutionary are they? It’s really a judgment thing.

Back when I started this blog the intention was to read business books and figure out why the concepts worked or didn’t work. I would read the books, think about it, and then do an in-depth review. It was great idea that I think people would really love. I read a TON of books in order to get ready to write. The only problem is that I really didn’t feel like writing. Lots of reading. Lots of thinking.  Not much writing.

Anyhow, check out the list below and feel free to hit me up with your thoughts. I did my best to link the version that I actually read.

  1. Runny Babbit Returns: Another Billy Sook by Shel Silverstein. Shel Silverstein incorporates spoonerisms into whimsical poems about animals and hilarity ensues again.
  2. Side Hustle by Chris Guillebeau. Chris Guillebeau goes step-by-step through the process of determining if a business idea is viable and side income ensues.
  3. Dragons Love Tacos 2: The Sequel by Adam Rubin and Dan Salmieri. A boy, a dog, and some dragons react to the fallout of Dragons Love Tacos and a space/time paradox ensues.
  4. Primal Branding: Create Zealots for Your Brand, Your Company, Your Future by Patrick Hanlon. The tribal dynamic of popular brands is examined and understanding why people worship Steve Jobs and Walt Disney ensues.
  5. Quitter: Closing the Gap Between Your Day Job & Your Dream Job by Jon Acuff. Jon Acuff recounts his struggle transitioning from office work to his dream job and a humorously sobering warning ensues.
  6. The Doors of Perception by Aldous Huxley. One of the most recognized British authors of the last century takes 0.4 grams of mescaline and surprisingly intellectual observations on psychedelic hallucinations ensue.
  7. Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss. Food companies start using science to engineer the most irresistible foods and societal obesity ensues.
  8. Do The Work by Steven Pressfield. Pressfield espouses his proven personal philosophy on defeating Resistance and creative output ensues.
  9. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson. A business writer creates a short allegory about losing an income source and length padding to fill out enough pages to sell an entire book ensues.
  10. The Art of War by Sun Tzu. An ancient Chinese philosopher that might not have actually existed describes his techniques for determining the outcome of a battle and a treatise on overcoming conflict ensues.
  11. Winnie the Pooh by A. A. Milne. A father fabricates stories based on his son’s stuffed animals and the woods they play in and a beloved classic ensues.
  12. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban. Mark Cuban recounts his path from self-impoverished bachelorhood to business success and insight ensues.
  13. The Tao of Pooh by Benjamin Hoff. Benjamin Hoff examines A.A. Milne’s beloved classic about a chubby bear fixated on honey through the lens of Taoism and amazing similarities ensue.
  14. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. Gary V describes his observations on his own and other’s rise from obscurity to fame and a social media handbook ensues.
  15. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey. Stephen Covey curates his list of habits that are common to successful people and the gateway drug of self-improvement books ensues.
  16. The Art of Drew Struzan by Drew Struzan and David J. Schow. The concept art and finished products of Drew Struzan’s movie poster career are collected with anecdotes and an accidental record of the downfall of movie posters ensues.
  17. Start: Punch Fear in the Face, Escape Average, and Do Work That Matters by Jon Acuff. Jon Acuff talks about the things that hold people back from executing on their big plans and motivation ensues.
  18. The Thank You Economy by Gary Vaynerchuk. Social media comes in and upsets the old way of handling public relations and a new way of doing business ensues.
  19. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss. Tim Ferriss details his attention deficient journey from the 9-5 life to his current streamlined existence and maintenance-deficient income sources ensue.
  20. Make Your Bed: Little Things That Can Change Your Life…And Maybe the World by Admiral William H. McRaven. A retired Admiral of the United States Navy recounts the ten rules he uses to face adversity and a deceptively adorable title ensues.
  21. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John. Daymond John of Shark Tank discusses the advantages of starting several businesses with little to no capital and an outline of risk-averse business strategy ensues.

  22. Dragons Love Tacos by Adam Rubin and Dan Salmieri. People throw a taco party for dragons and hilarious destruction ensues.
  23. Grandma Was Right After All! by John Rosemond. A man waxes nostalgic about the way kids used to be raised and a guidebook to the old methods ensues. (Note, I’m not recommending this book. I would instead recommend Boundaries by Henry Cloud and John Townsend).
  24. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk. Gary Vaynerchuk recaps questions he has answered as part of his weekly Internet call-in show and great collection of social media and business wisdom ensues.

  25. Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No To Take Control of Your Life by Dr. Henry Cloud and Dr. John Townsend. Just get this one. It’s great. Everybody should read it.

  26. Big Bad Bubble by Adam Rubin and Daniel Salmieri. When bubbles get popped in our world, bubbles appear in the monster world. Monsters are terrified of bubbles and hilarity ensues.
  27. Ikigai: The Japanese Secret to A Long and Happy Life by Hector Garcia and Francesc Miralles. Two people examine the habits of communities with a high concentration of people that are 100 years old and a notation of similar diets and habits ensues.
  28. Rise and Grind: Out-Perform, Out-Work, and Out-Hustle Your Way to a More Successful and Rewarding Life by Daymond John and Daniel Paisner. Daymond John calls in all his business contacts and celebrity friends to talk about their daily habits and a decent motivational book ensues.
  29. Tribes: We Need You To Lead Us by Seth Godin. Godin describes the power of tribal mentality and leadership from anywhere ensues.
  30. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not! by Robert Kiyosaki. Kiyosaki compares the habits of his middle class father and his entrepreneur mentor and a stark contrast ensues.
  31. The Hobbit by J.R.R. Tolkien. A short, hairy, grumpy homebody accidentally agrees to a contract with some dwarves and an adventure ensues.
  32. Walt Disney: Triumph of the American Imagination by Neal Gabler. Some guy from Missouri draws pictures real good starts flipping them around so they look like they’re moving and Walt Disney ensues.
  33. You and Me Forever: Marriage in Light of Eternity by Francis Chan & Lisa Chan. A pastor and his wife write a relationship book focused on spirituality and a book that is mostly about spirituality ensues.
  34. Ready Player One by Ernest Cline. The reclusive architect of a virtual reality simulation called The O.A.S.I.S. dies and agrees to leave most of his fortune to the first person who can complete a series of nerdy puzzles centered around his life and a quirky pop culture fantasy homage ensues.
  35. 12 Rules for Life: An Antidote to Chaos by Jordan Peterson. A Canadian clinical psychologist and college professor starts posting answers to people’s questions about living a happy life and a modern cure for male Millennial arrested development ensues.
  36. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk. People apply the principles of Crush It! and social media and business success ensues.
  37. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller. Donald Miller describes how the elements of every successful film create heroes in the minds of the audience and a plan for using that in relating to customers ensues.
  38. The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone. Grant Cardone writes out his thoughts on how to succeed and the longest phrasing of the phrase “just work really hard” ensues.
  39. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. The founder of Nike talks about how he imported shoes from Japan and a shockingly well-written story ensues.
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